PRECINCT STRATEGY & ACTIVATION
I provide real-world, action-oriented strategy, management and event producing solutions for public precincts, especially ones that aspire to CIVIC and CULTURAL AUTHENTICITY.
Public spaces have evolved substantially over the past two decades, and this evolution will only accelerate in our new, COVID-normal reality.
Precincts that pursue the optimal balance of sustainable management and real community empowerment will succeed as the cultural epicentres of the future.
Whether the governance model is public, private or a hybrid, achieving the right blend of sustainable commercial revenue, inspired cultural programming, and genuine civic engagement, is critical.
I can help design the strategy, collaborate on the ongoing management, and/or deliver compelling and authentic activations – as required – for emerging or established public precincts.
Market Square, Queen Victoria Market Precinct
Client: City of Melbourne, 2021-2022
Service: Strategy + Planning
Providing ongoing consultancy on the strategic development, activation programming and operational model for Market Square – the first phase of delivering Melbourne’s major new meeting place, next to Queen Victoria Market.
Client: City of Stonnington, 2019-2020
Service: Strategy + Producing
Prahran Square
Produced the Council-adopted governance and activation strategy and operational framework for new Prahran Square precinct – the largest capital development in the City of Stonnington’s history (opened December 2019).
Produced precinct launch and inaugural summer activation program:
- 105 separate sessions of activation through Summer Series, across 9
separate Program series.
- 316 hours of active programming across the site.
- 205 performers and artists in the program throughout Summer Series.
- 13,000 active participation for dedicated program elements (versus
incidental visitation).
- Led on strategic operations planning and site recruitment for Council.
Key Partners:
These Are The Projects We Do Together
Multicultural Arts Victoria
Just Another Agency
Creative Vision & Audio
Additive
Walter Musolino
Bunjil Place
Client: City of Casey, 2018-ongoing
Service: Strategy + Management
Event program strategic evolution and planning for Bunjil Place Plaza – greater Melbourne’s most creatively
ambitious new, mixed-use public precinct; ongoing support of public events program & digital program.
Service: Strategy + Management
+ Producing, 2008-2018
Federation Square
Melbourne’s iconic heart, and a globally-recognised pioneer of 21st-century placemaking. I led the programming and events teams in this precinct for many years, producing large-scale public art programs, shaping overall strategic direction at an executive level, and overseeing the delivery of around 2,000 unique events annually – from New Year’s Eve celebrations with 100,000 attendance, to the biggest annual concentration of multicultural community festivals in any precinct in Australia.
Epic scale + genuine community heart – Federation Square has for nearly two decades now been the epitome
of successful urban placemaking in Australia.
